In 2015, sales of LCD TVs grew by 10% in retail volume terms, down by three percentage points on 2014. Consumers are slowing down their purchasing due to the economic downturn, and there is competition from other viewing platforms, such as PC monitors, smartphone and tablets.
Competitive Landscape
Samsung led sales of home video in 2015, with 26% of retail volume. Its sales of 890,000 units were up by 7% compared with 2014. The company covers all products in-home entertainment, both televisions and video players, across a wide range of price, with both budget models and high-end models. The company has alliances with well-known retailers such as Power Buy, Power Mall, Tesco and Big C, and also distribute products to independent shops to cover all of the country.
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Industry Prospects
Sales of home video are expected to decline over the forecast period, as growth in internet devices, such as smartphones, tablets and computers, reduce the role of video players. However, sales of televisions will continue to grow, as they are regarded as necessary in the home.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Home Video industry in Thailand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Video industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Thailand for free:
The Home Video in Thailand market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Home Video in Thailand?
* What is the fastest growing product category?
* What consumer electronics segments are growing the fastest?
* What are the major technology trends in new consumer electronics products?
* How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
* How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
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You may also be interested in these related reports:
- Home Video in Russia
- Home Video in Turkey
- Home Video in Australia
- Home Video in the Czech Republic
- Home Video in the US
"Home Video in Thailand" is now available at Fast Market Research
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001