"Home Laundry Appliances in Singapore" now available at Fast Market Research

Convenience was the main driver for home laundry appliances in 2014. As technological advancements continued to develop and home laundry appliances with greater functionality became more available, sophisticated washing machines increasingly drew in consumers. Washer dryers and tumble dryers that make chores more efficient also gained awareness amongst consumers as retailers and manufacturers stepped up their promotions and marketing. Parallel to the development on the manufacturers’ side, consumers were also increasingly in need of more convenient solutions for their household chores. As such, they searched for appliances which offered more options and varied functions to better suit their needs. Although drying clothes in the sun is common in Singapore, it is time-consuming and requires observation due to weather volatility. Hence, consumers increasingly understood the benefits of an appliance which can also dry their laundry.

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Competitive Landscape

Samsung continued to lead home laundry appliances in 2014, with volume share of 19%. It managed to retain consumers due to its wide brand presence in retailers across Singapore and the brand loyalty consumers have towards it. It is also constantly introducing new innovations, integrating advanced technology with sleek designs. In 2014 it introduced its new series, the Crystal Series Eco-Bubble Washers. These are front-loading washing machines with double-hinged doors, complete with Samsung’s Eco-Bubble technology which has time-saving options as well as specific washing cycles to better fit the types of clothes being washed. Its flagship washer is also updated with the latest technology, for example an Auto Optimal Wash to sense factors like temperature and change its spin speed depending on the load. It also has a touch screen installed, and can be controlled via smartphone. With these features, Samsung succeeds in gaining an edge over its competitors.

Industry Prospects

Convenience will continue to drive the growth of home laundry appliances over the forecast period as manufacturers boost their research and development in order to offer quality products. As consumers are also calling for appliances to aid in their daily chores, they do not mind spending more if it avoids them from having to service their appliance as well as do additional physical chores. Simple additional features like a smart sensor or a specialised cycle for different types of clothes will entice consumers more over the forecast period as it removes a few steps in their daily chores. Although the smart appliance trend is emerging in many developed countries, particularly producing countries like Korea, Singapore consumers tend to be hesitative and still have a degree of price sensitivity. Hence, the shift towards smart appliances easing consumers’ convenience will develop more over the forecast period.

Report Overview

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