"Home Laundry Appliances in Italy" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Mar 23 2015

Amongst the various housing policies set by the government stands out the bonus for furniture and appliances. The government issued the House Plan in May 2014, which confirmed an “Ecobonus” for consumer appliances. The bonus provides up to €5,000 of tax savings for those who restructure their homes and buy products with high energy-efficiency. It cancelled the bond that linked the deductible amount to the amount of refurbishment work. Throughout 2014, and even retroactively for purchases made in the first months of the year, consumers could make purchases for an amount up to €10,000, regardless of the amount of spending on renovations, which must be executed in order to access this tax benefit.

Competitive Landscape

Whirlpool Corp as a global owner increased its strong lead in home laundry appliances in 2014, with a volume share of 45%, after the acquisition of Indesit SpA, which previously held a share of 27%. It was followed by Electrolux AB with a 15% volume share. Candy Elettrodomestici, with a 15% volume share, was positioned third in 2014. Candy Elettrodomestici Srl was third with a 9% share in GBO terms.

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Industry Prospects

Home laundry appliances is expected to see a negative value CAGR of 2% over the forecast period at constant 2014 prices, as government incentives are expected to cease in 2015. Under the pressure of economic recession and consumers’ lower purchasing power, public incentive schemes are a driver of sales in Italy, and ceasing them could lead to a worsening of sales of home laundry appliances from 2016 to 2019.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Laundry Appliances in Italy?
* What are the major brands in Italy?
* What is the average volume capacity for washing machines in Italy?

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