"Home Laundry Appliances in Germany" is now available at Fast Market Research

Volume sales of home laundry appliances in Germany were on the rise in 2015 as the category continued to benefit from growing demand for energy efficient and water efficient appliances as well as all home laundry appliances that are able to reduce the effort and time required for daily laundry tasks. As the lifestyles of many German consumers are becoming increasingly hectic and stressful, the need for home laundry appliances that are able to work almost automatically with only minimal input and effort required by the user continues to grow. In particular, products that offer a wide variety of pre-set programmes, quick washing and drying functions and, of course, advanced technologies that reduce energy and water usage drove value and volume sales in home laundry appliances in Germany in 2015.

Competitive Landscape

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Similar to other major appliances categories, in 2015 home laundry appliances was led once again by multi-brand provider BSH Hausger?te GmbH. The company continues to benefit from its longstanding tradition in Germany, which has resulted in high levels of recognition of loyalty to its brands. For this reason, BSH was able to maintain its volume share of 34% in 2015, despite the marginal decline it recorded in its volume share during the year.

Industry Prospects

The high penetration rates and long replacement cycles of home laundry appliances and automatic washing machines in particular are set to limit future volume sales growth in the category. As replacements of old and broken appliances are most likely to be the main reason for new purchases in the category, volume sales are set to decline very slowly over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Germany market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Laundry Appliances in Germany?

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