IKEA accounted for 21% of value sales in home furnishings, which helped it to maintain its leading position in home furnishings. Polish consumers value IKEA for its interesting and well-designed products. Consumers also value having a wide portfolio of products from various categories available in every IKEA store. IKEA outlets with their affordable prices of furniture, home textiles, and windows covering became the first choice of many Poles in times of economic uncertainty. Moreover, consumers are turning towards large format home furnishings shops, and with IKEA investing in this format from the outset, it is enjoying a clear advantage over its competition. Other companies which recorded healthy growth rates in 2013 are Zara Home, Kler, Jysk and Fabryka Mebli Bodzio Bogdan Szewczyk, Philips and Osram.
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After two years of sluggish growth, the Polish economy should be back on a more prosperous track in 2014. With growing consumer confidence it can be expected that home furnishings will finally see an end to its downturn and start recovering. At the end of the forecast period, the value sales of home furnishings should be back to their 2009 level. However, such optimistic growth rates could be diminished by declining residential construction projects. If the construction industry does not recover in the near future, home furnishings will record lower growth rates. Nevertheless, after the last two quarters of 2013, one may feel more confident about the future condition of the Polish residential construction industry.
Home Furnishing Market ResearchAnalyse key trends and developments in Poland for all product categories, competitors and channels.
Evaluate the market position and financial performance of the leading national and international market players.
Table of Contents
Home Furnishings in Poland - Category Analysis
CATEGORY DATATable 1
Product coverage: Indoor Living, Lighting, Outdoor Living.
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