Ikea Retail maintained its lead in home furnishings in 2014 with a 22% share in current value sales. One of the main reasons of such a good performance is the wide range of products under one roof. Polish consumers increasingly value convenient shopping and enjoy large format outlets, which is a positive factor for IKEA’s development. Another important factor behind the good performance is good value for money offers available in IKEA. Poles value good quality products at reasonable prices, which they can find in IKEA. Moreover, Scandinavian-style home interiors are increasingly appealing to Polish consumers, which is stimulating IKEA’s sales.
Full Report Details at
Over the forecast period sales of home furnishings are expected to grow by a CAGR of 1% in value terms at constant 2014 prices. One of the main reasons behind the positive development is the bright prospects of the Polish economy. However, it is worth noting that there is a possibility of implementation of stricter regulations regarding credits, which may slow the development of home furnishings due to lower demand. On the other hand, even in tough times, Poles are willing to refresh their interior decor, which is extremely simple with such a wide offer of less expensive products, and will certainly contribute to the further development of home furnishings.
Home Furnishing Market ResearchAnalyse key trends and developments in Poland for all product categories, competitors and channels.
Evaluate the market position and financial performance of the leading national and international market players.
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.
For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)
You may also be interested in these related reports:
- Home Furnishings in China
- Home Furnishings in Turkey
- Home Furnishings in Hong Kong, China
- Home Furnishings in Mexico
- Home Furnishings in the United Arab Emirates