"Home Furnishings in Poland" is now available at Fast Market Research

The Polish economy began to recover in 2014 with the economy recording GDP growth of 3%. Moreover, the unemployment rate decreased slightly to below 10% during the year. The improving economic situation had a positive impact on consumer confidence, stimulating previously postponed purchases of home furnishings. Moreover, the number of households in Poland increased to 13 million in 2014, which was another factor behind the further development of home furnishings in the country.

Competitive Landscape

Ikea Retail maintained its lead in home furnishings in 2014 with a 22% share in current value sales. One of the main reasons of such a good performance is the wide range of products under one roof. Polish consumers increasingly value convenient shopping and enjoy large format outlets, which is a positive factor for IKEA’s development. Another important factor behind the good performance is good value for money offers available in IKEA. Poles value good quality products at reasonable prices, which they can find in IKEA. Moreover, Scandinavian-style home interiors are increasingly appealing to Polish consumers, which is stimulating IKEA’s sales.

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Industry Prospects

Over the forecast period sales of home furnishings are expected to grow by a CAGR of 1% in value terms at constant 2014 prices. One of the main reasons behind the positive development is the bright prospects of the Polish economy. However, it is worth noting that there is a possibility of implementation of stricter regulations regarding credits, which may slow the development of home furnishings due to lower demand. On the other hand, even in tough times, Poles are willing to refresh their interior decor, which is extremely simple with such a wide offer of less expensive products, and will certainly contribute to the further development of home furnishings.

Home Furnishing Market Research

Analyse key trends and developments in Poland for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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