There was declining demand for home audio and cinema systems towards the end of the review period as the category reached maturity while gloomy economic conditions hindered consumer spending on high-priced items. Moreover, consumers were switching their focus to mobile entertainment as leisure time at home decreased.
Competitive Landscape
Samsung Asia led home audio and cinema in 2015 with a 24% volume share, with LG Singapore Electronics in a close second with 23%. Both companies gained share over the review period due to their aggressive marketing and strong brand presence in Singapore. Both companies’ brands are at the forefront of home audio and cinema due to their innovation within the industry, pioneering curved TVs and soundbars for home cinema. Moreover, LG was the first brand to launch OLED TVs in Singapore, showing the brand’s commitment to improving existing technology for the home audio and cinema experience.
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Industry Prospects
Home audio and cinema is set to decline at a CAGR of 4% in volume terms over the forecast period. As the category becomes saturated and consumers see little need for these products, the outlook over the forecast period seems challenging. The trend of consumers preferring mobile forms of entertainment and multi-tasking is expected to result in them preferring more-versatile products that provide them with continuous entertainment, namely smartphones and tablets.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Singapore with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Audio and Cinema industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.
The Home Audio and Cinema in Singapore market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Home Audio and Cinema in Singapore?
* What are the major brands in Singapore?
* What is the growth rate for Home Cinema and Speaker Systems?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
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"Home Audio and Cinema in Singapore" is now available at Fast Market Research
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001