Home audio and cinema is being pushing out from the market by other consumer electronics. An increasing number of Poles decide to experience music via in-built TV speakers on their computers. In addition, with widespread mobile devices, especially tablets and smartphones, more consumers decide to listen to music via headphones and not be limited to static speakers. In 2014, volume sales of home audio and cinema experienced a decline of 4% to reach 377,000 units. Hi-fi systems combined with home cinema and speaker systems continued to be the two largest products, constituting 76% retail volume share.
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Industry Prospects
Over the forecast period, home audio and cinema will continue to shrink. Volume sales should reach 334,000 units in 2018 with a CAGR of -3% over the forecast period. The most important factor behind this unfavourable forecast is the declining penetration rate of home audio in Polish households. Increasing numbers of consumers will decide that they do not need separate home audio and cinema devices and when their current device breaks, they are not going to replace it with a newer model. The way consumers watch and listen to multimedia content is changing rapidly. The emergence of mobile devices has made static audio systems obsolete in many cases and this tendency will only strengthen in the future.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Audio and Cinema industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Home Audio and Cinema in Poland market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Home Audio and Cinema in Poland?
* What are the major brands in Poland?
* What is the growth rate for Home Cinema and Speaker Systems?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
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"Home Audio and Cinema in Poland" now available at Fast Market Research
Company: Fast Market Research, Inc.
Contact Name: fastmrcom
Contact Email: Bill Thompson
Contact Phone: 1-413-485-7001
Contact Name: fastmrcom
Contact Email: Bill Thompson
Contact Phone: 1-413-485-7001