"Home Audio and Cinema in Italy" is now available at Fast Market Research

Sales of home audio and cinema products continued to decrease in 2015 due to the ongoing economic downturn. In such difficult economic conditions with low levels of consumer confidence and growing unemployment, Italian consumers often postponed unnecessary purchases whilst remaining very careful with all essential expenditure. Cinema and home audio products are not usually perceived as absolute necessities by the majority of Italians, especially now that consumer electronics devices such as tablets and smartphones now perform many of the functions traditionally performed by home audio and cinema systems. In addition, manufacturers are no longer investing as much as they used to in new product developments, marketing campaigns or the implementation of innovative technologies in home audio and cinema as they would generally rather spend their currently limited resources on consumer electronics categories that offer faster or a higher returns on investment. As a result, few Italians purchased new home audio and cinema products in 2015.

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Competitive Landscape

Sony remained the leading player in home and cinema in 2015, accounting for 23% of volume sales in the category. The company maintained leadership in the category throughout the review period thanks to its superior capacity for innovation. Sony offers a wide range of products and is generally viewed as offering high quality and durable products.

Industry Prospects

Over the forecast period, home cinema and audio is expected to decline in each of volume and value at a CAGR of 2% at constant 2015 price. Consumption levels in the category have been dramatically affected by the ongoing economic recession and the growing popularity of multifunctional and more integrated devices and technologies such as smart TVs and smartphones and these are set to continue representing major factors in full in sales of home cinema and audio during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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