"Home Audio and Cinema in Italy" is now available at Fast Market Research

Home audio and cinema continued to face a decrease in 2014, due to the ongoing economic recession. In such a tough economic climate, with an increasing unemployment rate and a lower consumption confidence level among Italians, consumers tend to postpone their purchases and to be cautious with any expenditure. Home audio and cinema products are not perceived as primary necessities by Italians which works in favour of other consumer electronics items, such as tablets or smartphones. Furthermore, manufacturers are not investing large amounts in new product launches, innovative technologies or marketing campaigns, as they prefer to spend their limited resources on categories with a higher and faster return of investment. For these reasons, many Italians are not buying new home audio and cinema products in 2014.

Industry Prospects

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Home audio and cinema volume sales are expected to decline over the forecast period, while value sales are set to see an even faster decrease at constant 2013 prices. The ongoing economic recession, which is dramatically affecting consumption levels, and the trend towards more integrated and multifunctional technologies and devices, such as smartphones and smart TVs, are both contributing to pushing down home audio and cinema sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Audio and Cinema industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Audio and Cinema in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Audio and Cinema in Italy?
* What are the major brands in Italy?
* What is the growth rate for Home Cinema and Speaker Systems?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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