"Heating Appliances in Mexico" now available at Fast Market Research

According to the SMN (National Meteorological System), Mexico had its longest winter over 2014/2015, largely due to an extended number of cold fronts, which started again in late August 2015. Being surrounded by oceans, Mexico is more vulnerable and prone to sudden changes in temperature, affecting mostly the northern and central regions. Even though cold days alternate with warm days and Mexico does not get snow, a drop in average temperature affects most regions in the country. The southern region, considered one of the hottest, also suffers from hurricanes. The increase in number of cold days thus influenced consumers to purchase more heating appliances, with the category hence growing by 3% in retail volume terms in 2015 to reach 1.4 million units.

Competitive Landscape

Heating appliances remained a fragmented category in 2015, although two manufacturers held a double- digit volume share. The leading player was Demotecnic de México SA de CV with its brand De’Longhi, holding a 23% share, followed by Industrias Birtman SA de CV with its Lasko and HeatWave brands with 19%. The two companies’ leading positions can be attributed to widespread distribution and a wide range of price points.

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Industry Prospects

Heating appliances is predicted to record a retail volume CAGR of 3% over the forecast period to exceed sales of 1.6 million units by 2020. Year-on-year growth will depend largely on the weather. If winters are unseasonably cold, as was the case in 2015 and has been the case so far in 2016, this will drive up sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Heating Appliances industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Heating Appliances industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Heating Appliances in?Mexico market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Heating Appliances in Mexico?
* What are the major brands in Mexico?
* Are central heating units inhibiting potential growth for electric fires?

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