"Health and Wellness Tourism in South Africa" now available at Fast Market Research

Health and wellness tourism in South Africa continued to record positive current value growth during 2013. Increased demand for South African healthcare services among people from all over the African continent has been one of the key drivers for the growth of value sales in medical tourism in South Africa for several years. South Africa is currently considered to possess among the best medical facilities of any African country, especially when it comes to certain medical procedures which require the services of specialists. The overall effect has been a continuous influx of foreign visitors seeking medical attention from specialist medical practitioners which may not be present in their countries of origin.

Industry Prospects

Destination spas is expected to record the most dynamic growth in spas in South Africa over the forecast period, with growth expected to be driven by increased investment in marketing among the majority of companies operating in the category. Social media platforms such as Twitter and Facebook are expected to be the main marketing channels used by wellness services retailers during the forecast period. The use of geo tagging to market products and services to customers in a specific area is expected to also help stimulate demand. Hotel/resort spas, meanwhile, is expected to remain a very important aspect of health and wellness tourism in South Africa during the forecast period, although the success of this category is set to remain highly dependent on the growth which can be generated in hotel bookings over the same period of time.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Wellness Tourism industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Wellness Tourism industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Wellness Tourism in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Health and Wellness Tourism in South Africa?
* Are hotel/resort spas outperforming destination spas?
* Do domestic spa visitors outweigh international spa arrivals?
* What is the rate of hotel/resort spa outlet development?

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