"Hair Care in Singapore" now available at Fast Market Research

With the rise of the internet and social media, consumers are 'closer' to fashion icons as they are able to 'follow' celebrities and keep up with the latest fashion trends conveniently and almost effortlessly. Hair styles and hair colours are some of the factors that determine one's fashion sense. Consumers, particularly females, are colouring, perming, rebonding and styling their hair more often to keep up with the latest look. This has led to a high number of consumers with damaged hair due to the increased usage of chemicals on the hair. As such, there was a growing demand for hair repair and treatment products at the end of the review period.

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- http://www.fastmr.com/prod/847373_hair_care_in_singapore.aspx?afid=302

Competitive Landscape

L'Oreal (S) Pte Ltd remained the leading player in hair care with a value share of 19% in 2013. The company has a large presence in several types of hair care products and is prominent in salon hair care and conditioners under the L'Oreal Professional and Elseve brands respectively. The company engages in heavy promotions through channels such as magazines and consumers are familiar with the L'Oreal brand.

Industry Prospects

Hair care is expected to post a constant value CAGR of 1% over the forecast period. Value growth is likely to be driven by the increasing population as well as the launch of new hair care products with added benefits and naturally positioned products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Hair Care in?Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Hair Care in Singapore?
* What are the major brands in Singapore?
* Which types of styling agents are most common?
* How are shampoos versus 2-in-1 products performing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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