"Hair Care in Kenya" is now available at Fast Market Research

Increased spending by women and men on hair care, has led to an increase in the number of brands on the Kenyan market. L'Oreal launched the Amla Legend hair products range under its Dark & Lovely brand during 2013, with mass advertising through billboards and television.

Competitive Landscape

The leading players within hair care were L'Oreal East African Ltd, Unilever Kenya Ltd and Revlon SA (Pty) Ltd, respectively, with value shares of 29%, 17% and 8%, respectively, in 2013. L'Oreal recorded the largest sales value increase during 2013; this can be attributed to its heavy outdoor and in-store marketing campaign that it engaged in that year.

Industry Prospects

During the forecast period, there will be a growing focus on product development and research, higher spending will be seen in this area, as manufacturers tap into the trend of using natural ingredients in their products, with the aim of growing sales and maintaining customer loyalty.

Full Report Details at
- http://www.fastmr.com/prod/854220_hair_care_in_kenya.aspx?afid=302

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Kenya market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Hair Care in Kenya?
* What are the major brands in Kenya?
* Which types of styling agents are most common?
* How are shampoos versus 2-in-1 products performing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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