Greece's tourism market is very well established, with an excellent range of accommodation options and strong transport links. This has helped the industry to weather the storm created by Greece's ongoing bailout negotiations and persistent economic and political uncertainty. Visitor numbers are set to increase over the forecast period , boosting vital tourism- related expenditure; however , the outlook is less positive for the largely stagnant outbound travel market . A ny failure to complete a deal with creditors could see Greece's tourism industry, and wider economy, facing enormous challenges.
The tourism market in Greece is well developed, and the country has long been one of the most popular tourist destinations in Europe. The focus has been on all-inclusive beach resorts along the extensive coastline and picturesque islands - though Greece also has a vast array of historical and cultural sites, including 17 sites on the UNESCO World Heritage List. Greece's hotel market also includes a large number of high-end and luxury travel options, which helps the country to attract affluent visitors from around the world.
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The short-term prospects for Greece's inbound tourism market are largely positive, with double-digit growth expected in 2015 and 2016. Many visitors are attracted by a decrease in room rates, which has seen affordability - in an already largely low-cost destination - improve further. In contrast, the outbound travel market is expected to see very little growth, and the domestic travel sector has also ground to a halt. Unemployment is extremely high in Greece, and the country's ongoing economic woes are well documented. Some positivity can be found in the recent government passing of a EUR85bn bailout deal; however, the austerity measures needed to clear the funds from creditors means Greece is unlikely to return to economic growth any time soon.
The Greece Tourism Report has been researched at source and features BMI Research's independent assessment and forecasts for tourist expenditure; government expenditure on tourism; passenger arrivals and departures by mode of transport, reason for travel, origin and destination; and the accommodation market.
BMI's Greece Tourism Report provides industry professionals and strategists, corporate analysts, associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the Greek tourism industry.
Key Benefits
* Benchmark BMI's independent tourism industry forecasts for Greece to test other views - a key input for successful budgetary and planning in the Greek tourism market.
* Target business opportunities and risks in the Greek tourism sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Greece.
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"Greece Tourism Report Q4 2015" now available at Fast Market Research
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Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001