"Global Personal Lubricants Market 2015-2019" is now available at Fast Market Research

Personal lubricants are liquids or gels that women or their partners apply during sexual intercourse and masturbation to reduce friction, enhance pleasure, or reduce pain. Personal lubricants are also commonly used as a remedy for vaginal dryness. It is considered to be the easiest and most effective method of overcoming dryness and chafing during sex. It can be applied to any part of the body based on desire. These are also applied inside or outside condoms. These can be classified into water-based, oil-based, and silicone-based lubricants based on their composition.

Technavio's analysts forecast the global personal lubricant market to grow at a CAGR of 7.1% over the period 2014-2019.

Commenting on the report, an analyst from Technavio's team said: "In an attempt to distinguish their products from the rest of the market offerings, manufacturers are experimenting boldly with new flavors, ingredients, and even packaging and design. Personal lubricants using aloe vera are the most talked about. In early 2014, Astroglide introduced 'Aloe Cadabra', a personal lubricant with 95% organic aloe and vitamin E, setting a trend in the market for aloe-based personal lubricants. A more recent launch was 'Foria', a personal lubricant that contains marijuana or cannabis extract. However, only a person with a marijuana card or a doctor's prescription will be able to purchase it in the US."

According to the report, the definition of sexual norms has evolved over the years. Previously, it was inappropriate to openly discuss sex in many cultures of the world, but today when such cultural mores have drastically changed. Over 55 percent of Americans are open minded about premarital sex, showing a society that is evolving and accepting the use of sexual wellness products. The younger generation is becoming aware of personal lubricants and other sexual wellness products because they are more independent and open to experimentation. Manufacturers are looking to ride this wave of change and help in changing the society's mindset through marketing strategies. Sexual wellness is becoming less of a taboo and more of a requirement for today's population.

Further, the report states that the majority of the personal lubricants in the market today use petrochemicals that have a higher cellular weight than human skin tissue cells.

The key players in the Global Personal Lubricants Market are Astroglide, K-Y Jelly, Church & Dwight, Trigg Laboratories and Topco Sales while other prominent vendors include Good Clean Love, Intimate Organics and YES

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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