"Fragrances in Kenya" is now available at Fast Market Research

During 2013, fragrances grew by 4% in current value terms, on the previous year. This was mainly due to increased focus on personal grooming among the urban population, especially women. Fragrances are also more widely available with many perfume shops set up in the urban centres and instalment payment options making the products more affordable.

Competitive Landscape

Mary Kay Inc led fragrances sales in 2013 with a value share of 3%, followed closely by Jeanne Arthes at 2%. Consumers tend to trust these companies' brands, perceiving them to be of good quality. The company has a strong distribution network since it has a long-standing presence. Mary Kay Inc also saw the biggest increase in sales value during 2013, due to brand loyalty and long-standing consumer awareness.

Full Report Details at
- http://www.fastmr.com/prod/854219_fragrances_in_kenya.aspx?afid=302

Industry Prospects

Value growth of 2% at constant 2013 prices is expected during the forecast period. Growth during this period can be attributed to the growing young population with a rising interest in personal grooming and the expanding retail market in Kenya allowing for ease of access to fragrances through their outlets.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Kenya market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fragrances in Kenya?
* What are the major brands in Kenya?
* What pricing movements are seen across premium and mass fragrances?
* What are the key product development trends?
* How are sales of unisex fragrances performing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Mass Fragrances, Premium Fragrances.

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- The Future of the Fragrances Market in Malaysia to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Fragrances Market in Chile to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Fragrances Market in Bulgaria to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Fragrances Market in France to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Fragrances Market in the United States to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape