"Fragrances in Azerbaijan" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Fri Feb 06 2015


Towards the end of the review period premium fragrances saw continuous growth, benefiting mainly from improvements to retail distribution and the growing popularity of Internet shopping. However, improvements in distribution by beauty specialist retailers are a key contributor to such a trend. There was an on-going trend for people to switch to well-known premium brand fragrances, following new brand extensions instead of mass brand products. On the other hand, the rising popularity of open/unbranded fragrances affected the growth of the category. The number of outlets that sell unbranded fragrances, which claim to produce similar scents to the branded fragrances, increased considerably at the end of the review period. A high number of scents were available in these outlets, including scents that are maintained for up to two days, with lower prices than many branded mass fragrances.

Full Report Details at
- http://www.fastmr.com/prod/952513_fragrances_in_azerbaijan.aspx?afid=302

Competitive Landscape

In 2013 fragrances was dominated by Oriflame Azerbaijan, with a 35% value share. Despite a decline on the previous year, direct sellers benefited from consumer loyalty, which turned into continuous purchasing behaviour. As demand for mass products is increasing, direct sellers try to meet consumers’ requirements, and renew their product lines with affordable prices and acceptable quality.

Industry Prospects

Over the forecast period the fragrances category is expected to register positive growth at constant prices. This positive performance will be conditioned by economic growth in the country over the forecast period, with this likely to result in higher disposable incomes, and by active marketing support from direct sellers, store-based retailers and other players.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Azerbaijan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fragrances in Azerbaijan?
* What are the major brands in Azerbaijan?

About Fast Market Research

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For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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