"Footwear in Malaysia" is now available at Fast Market Research

Casual smart footwear continued to play an important role in Malaysia during 2014. Consumers preferred to purchase casual smart footwear because it could be worn at various events. For instance, casual smart looking men’s footwear can be worn during work and also during leisure activities. In addition, sandals and flip-flops are also popular choices of footwear among men, women and children in Malaysia because of the weather conditions in the country.

Competitive Landscape

During 2014, Bata led footwear in Malaysia with 7% value share. Bata established a strong distribution network in Malaysia with 200 stores operating nationwide. In addition to a strong distribution network, Bata also provides a diverse range of men’s footwear, women’s footwear and children’s footwear under the brands of Bata, Ambassador, North Star, Comfit and Bubblegummers. The company also positioned the Bata family store strongly as a neighbouring footwear specialist offering a variety of footwear products for the whole family. On the other hand, Bata City Store was also initiated by Bata located mostly in city centres and suburban cities where the stores’ ambience is designed to create a lifestyle store image that reflects different customers’ needs.

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Industry Prospects

Moving forward, casual smart looking footwear will continue to gain strong demand from consumers. A rising number of consumers will look at different casual smart styles, which provide them with a higher degree of flexibility by not limiting the usage only to a certain function. In addition, consumers will continue to seek to purchase footwear during sales and promotional periods in order to save costs. Price discount promotions given to footwear became a trend which will last throughout the forecast period driving sales of footwear.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Footwear industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Footwear in?Malaysia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth??
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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