"Food Preparation Appliances in Sweden" is now available at Fast Market Research

Sweden is an increasingly health conscious society, where exercise and a healthy diet form a growing part of consumer lifestyles. This is having a clear impact on the demand of food preparation appliances, as shown by the strong retail volume sales growth for appliances with pronounced health and wellness positioning, such as citrus pressers and juice extractors.

Competitive Landscape

BSH Home Appliances is the leading player with a 22% share of retail volume sales in 2014, a marginal increase on 2013. The company is the NBO of the first-ranked Bosch brand, which is a leading in terms of product innovation in food preparation appliances. Innovations by the brand include the 2014 launch of Bosch MaxxiMUM, a countertop mixer. Marketed as the most powerful countertop mixer available in Sweden, it responds to the growing, and more advanced and varied, demands of the home cook. The successful launch of Bosch MaxxiMUM contributed to BSH Home Appliances’s retail volume share growth in food preparation appliances.

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Industry Prospects

The home cooking trend is showing no signs of abating, and it will remain an important driver of retail volume growth in food preparation appliances in the forecast period. Swedish television schedules are littered with various cooking/food interest programmes, while a growing number of consumers actively blog about home cooking. They like to post pictures of their cooking exploits on social media networks, such as Facebook and Instagram. Cooking to a professional standard has become a status symbol for Swedish consumers. This will underpin the growth in sales of food preparation appliances, as consumers seek products that help them fulfil their home cooking aspirations.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Food Preparation Appliances industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Food Preparation Appliances industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Food Preparation Appliances in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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