"Food Preparation Appliances in Mexico" is now available at Fast Market Research

In 2014 all imported countertop blenders from China became subject to a new countervailing duty in order to standardised prices with countertop blenders produced in Mexico. This was the result of a complaint presented in April 2013 by Mexican manufacturers of countertop blenders, Industrias Man de México SA de CV and Lamex Mexicana SA de CV. The Ministry of Economy, through the International Trade Practices Unit, revised the case with imports, production, sales and price data over 2010-2012, and determined that Mexican manufacturers were affected by the low prices of countertop blenders imported from China, and the very strong increase in imports of that period. This rise in regular tax paid for imported countertop blenders might affect most companies in Mexico because only a few brands, such as Oster and Mann, are produced in Mexico.

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Competitive Landscape

Sunbeam Mexicana SA de CV continued to lead food preparation appliances in 2014 with a 41% retail volume share. Ranked second and third were Grupo HB PS SA de CV and Groupe SEB México SA de CV with volume shares of 16% and 9% respectively. Sunbeam Mexicana is a longstanding brand in Mexico with good awareness among Mexican consumers, and also owns one of the most popular and strongly positioned brands in the mid- and upper-income segment in Oster, and Rival for the low-income segment. However, the latter brand has downsized its portfolio in Mexico.

Industry Prospects

Over the forecast period the food preparation appliances category is predicted to see CAGRs of 3% and 4% in retail volume and constant value terms respectively. It is expected to see lower availability of imported countertop brands, and a rise in locally produced brands due to the countervailing duty. Manufacturers might investigate production facilities in countries other than China in order to avoid this new tax, or even increase production in Mexico as a viable option due to the new benefits with the actual fiscal and economic reforms which aim to aid local manufacturers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Food Preparation Appliances industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Food Preparation Appliances industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Food Preparation Appliances in Mexico market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products

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