"Food Preparation Appliances in China" is now available at Fast Market Research

Food preparation appliances maintained a steady increase in 2015 with volume growth of 4%. With consumers’ pursuit of improved quality of life, food preparation appliances have become increasingly popular in order to make cooking more convenient, quicker and easier. An increasing number of additional functions have been added to products, such as timers, heat preservation, easy cleaning features. Furthermore, with increasing health awareness products which can maintain the nutritional value of food or make nutrition more easily absorbed have been favoured, such as juice extractors with a low squeezing speed and blenders which can destroy the cell walls in food.

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Competitive Landscape

With a long history and rich background, Joyoung Co Ltd led the food preparation appliances category with the largest sales in 2015, holding the leading position in juice extractors, food processors and other food preparation appliances including soymilk machines. Although Joyoung experienced a sales decline of soymilk machines in 2014, it achieved a slight recovery in 2015 by expanding channels in tier-3 and -4 cities. Despite having an offline store presence, it cooperated with online platforms such as JD.com, Tmall.com and yhd.com to attract online users. Furthermore, to enrich its product line Joyoung focused on developing more and more innovative products, such as noodle machines, which helped to raise brand awareness and reputation.

Industry Prospects

Food preparation appliances are predicted to witness a 5% volume CAGR over the forecast period to reach almost 50 million units in 2020. With increasing health awareness consumers will pursue improved functions to protect and extract nutrition of food more effectively. For instance, blenders with cell disruption technology are expected to enjoy booming sales over the forecast period because such units can extract 85% of food’s nutrition. Meanwhile, with local manufacturers entering this new environment, such as AUX, low-priced products will be introduced to make them affordable to a wider range of consumers. Furthermore, with rising disposal incomes consumers will prefer to purchase high-end products with advanced technology and high quality.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Food Preparation Appliances industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Food Preparation Appliances industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.



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