"Dog Food in South Korea" now available at Fast Market Research

There is an increasing demand for therapeutic and organic dog food in South Korea. To respond to the consumer demand for such specialised dog food, manufacturers are introducing premium offerings, made of organic ingredients and mutton and turkey or functional products to strengthen bones, improve hair condition or treat sensitive skin. For example, Dr Dog Co Ltd produces three types of premium, organic therapeutic dog food, aimed at improving the condition of the stomach, joints, skin and hair, as well as an age-specific product that improves the immune function and an anti-ageing food for senior dogs.

Competitive Landscape

Nestlé Purina Korea remained the top player in dog food in 2013, with a 12% retail value share. However, Mars Korea Inc and Royal Canin Korea followed closely behind. These large foreign pet food companies maximise quality competitiveness and reduce production costs by commissioning specialised pet food manufacturers. They also benefit from strong brand awareness. All three players have segmented their products according to dog size, age, breed and health condition, so that it is easier for owners to choose the most suitable product for their needs.

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Industry Prospects

Owners increasingly expect manufacturers to provide diversified and customised products which are therapeutic and functional, as they are more aware that different nutrition is required according to the age, size and breed of their dogs. Highlighting the importance of food to keep their dogs healthy, owners are also willing to pay more for better quality food that is made of natural and organic ingredients. This trend is accelerating as more owners consider their dogs to be family members.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dog Food in South Korea?

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