"Dog Food in Malaysia" is now available at Fast Market Research

Pet humanisation in Malaysia gained greater significance at the end of the review period; as more consumers perceived a dog to be a lifelong companion due to late marriage plans and hectic work schedules. Therefore, this trend further drove dog food sales. More knowledge on responsible caring for their pets also encouraged consumers to splurge on dogs to ensure their wellbeing, which will continue through 2015 and further over the forecast period. For example, visits to vets were more regular for check-ups and vaccinations, as well as to ensure better dental hygiene and buy dog treats to pamper or reward.

Competitive Landscape

Mars Foods Inc maintained its top position in overall dog food with a 38% value share during 2014. However, Mars experienced a decline in value share compared with previous years as it faced fierce competition from other top players. It is expected that imported dog food brands, particularly natural and organic brands that offer more-holistic benefits, will be in greater demand over the forecast period, posing as a greater threat to Mars’ value shares.

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Industry Prospects

Over the forecast period, dog food is expected to register a value CAGR of 3% at constant 2015 prices. The trend of trading up to prepared dog food due to hectic consumer schedules and shifting from economy to mid-priced and premium dog food will increase over the forecast period. This will mostly be because consumers are more educated and want their dogs to have more nutritional value in their food.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Dog Food in?Malaysia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dog Food in Malaysia?
* What are the major brands in Malaysia?
* How fast are consumers trading up to prepared dog food?
* How have pet specialists fared in recent years?



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