"Dog Food in Canada" is now available at Fast Market Research

Based on provisional estimates, dog food volume sales in Canada will grow by 2% while value sales will advance by 4% in 2015. Although the dog population has been stagnant, the dog food category has grown steadily as pet owners are paying more attention to their dogs. Despite the slow economic recovery, consumers have invested more in premium products as the health and wellness trend has maintained its momentum. Enriched and fortified products, as well as high-quality protein ingredients, continue to be used by manufacturers as a way of differentiating their products by virtue of their respective nutritional benefits. The use of natural ingredients is another way that manufacturers are responding to the ongoing pet humanisation trends. Products of this nature are specialised and premium-positioned and are sold predominantly through pet shops and pet superstores, where more tailored and specialised advice can be provided to customers by staff.

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Competitive Landscape

In Canada, the dog food category is mature and concentrated and is mainly dominated by three leading manufacturers ??" Nestlé Purina PetCare Co, Mars Canada Inc and DLM Foods Canada Corp ??" which together accounted for a 64% retail value share in 2014. Nestlé Purina PetCare Co remained in the lead with a 28% value share, followed by Mars Canada Inc (24%) and DLM Foods Canada Corp (12%). However, niche players are working vigorously to gain share, especially at the premium end. They are filling gaps in the product portfolios of the major players with a focus on diverse, nutrition-added dog food. They are offering clients more options and targeting consumers with specific food requirements.

Industry Prospects

Total dog food sales are expected to achieve a value CAGR of 2% at constant 2015 prices over the forecast period, and reach C$1.3 billion in 2020; while volume sales are expected to record a 1% CAGR. Volume growth will be constrained by the dog population in Canada, which is expected to see slight declines over the forecast period. Volume sales are also expected to follow pet ownership dynamics and compositional trends, and will decelerate in line with the growth rate in the ownership of smaller dogs because of their lower caloric intake. The lack of growth in the dog population will be because of the ageing human population, urbanisation and saturation in Canada. In this increasingly challenging environment, addressing the needs of urban pets with respect to nutrition and health (such as sports and weight management), as well as services, could help to offset the dog population decline and low volume sales growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Canada with research from Euromonitor's team of in-country analysts.

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