"Dishwashing in Vietnam" now available at Fast Market Research

With improved average income in addition to busier lifestyles, fast food has become more and more popular in Vietnam with rising numbers of restaurants all around the country. As a result, many people tend to eat out more often, which mainly factored into decreased dishwashing consumption, which thus largely contributed to restraining the category’s growth in 2015.

Competitive Landscape

Unilever Vietnam led the competitive landscape with 56% retail value share. In 2015, the company introduced the new Sunlight Natural dishwashing with natural extracts from tea, mineral salt and lemon. As market demand has been shifting towards green products for better health benefits, Sunlight Natural received great support from the consumers. Thanks to its new product launch, the company continued being the leading player on the market in 2015.

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Industry Prospects

Private label products are expected to see positive growth over the forecast period as Saigon Union of Trading Cooperatives and Casino Guichard-Perrachon plan to continue rampantly expanding their distribution coverage further to remote areas. In rural provinces, it is more likely that consumers will choose lower-priced dishwashing products, which is expected to give these private label products great competitive advantages.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashing in Vietnam?
* What are the major brands in Vietnam?
* What is the dishwasher penetration rate in Vietnam?
* What are the key new product launches in the dishwashing products market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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