Domestic production of dishwashing continued to develop in 2014. While prices remained low and stable, quality steadily improved, attracting more consumers. Imports had to revise their pricing policies. Eventually, dishwashing witnessed imports applying price-competition policy and implementing a variety of discounts. This is all contributed to maintaining consumers’ activeness and growth of sales in 2014.
Competitive Landscape
Procter & Gamble led dishwashing in 2014, with 26% value share. Its brand Fairy continued to enjoy celebrated popularity among consumers, whose continuous marketing campaigns helped to maintain consumer loyalty. Unilever Group held 13% value share and to remain as the second major company in dishwashing. Its Sunlight and Cif brands ensured a presence in wide areas, which ensured stability of Unilever’s shares. Nefis Cosmetics ranked third, holding 12% value share in 2014. Its Kaplya Sorti was especially popular among price-sensitive consumers.
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Industry Prospects
Dishwashing will benefit from consumer activeness in several directions. First, sales will grow due to continuously growing living standards of consumers. While this will generate stronger interest in such a convenient product as dishwashing, this trend will also result in the appearance of newer households, new kitchen furniture home, which will also indirectly lead to increased consumption of dishwashing. The second, modernisation and technological advancements of domestic companies will result in larger ranges of good quality products over the forecast period. Due to growing activity of domestic producers, imports will also become alert and will actively implement more promotional campaigns and price competitions. Dishwashing has all the reasons to achieve stronger growth of sales over the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Uzbekistan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dishwashing industry in Uzbekistan, our research will save you time and money while empowering you to make informed, profitable decisions.
The?Dishwashing in?Uzbekistan market research report includes:
* Analysis of key supply-side and demand trends??
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth??
* Robust and transparent market research methodology, conducted in-country
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"Dishwashing in Uzbekistan" now available at Fast Market Research
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Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001