"Dishwashing in Serbia" is now available at Fast Market Research

Automatic dishwashing performed notably better than hand dishwashing in 2015, seeing positive retail value sales growth of 4%, compared to the decline of 2% suffered by the latter. Over the review period, automatic dishwashing saw a one percentage point increase in its retail value sales share in dishwashing to 6% in 2015. Demand for automatic dishwashing products is being boosted by the growing penetration rate of dishwashers, while hand dishwashing is being negatively impacted by its increasing saturation and maturity.

Competitive Landscape

Procter & Gamble Co is the leading player in dishwashing in Serbia, accounting for a retail value sales share of 39% in 2015. It continues to hold a significant advantage over the second-ranked Beohemija doo, which accounted for a retail value sales share of 19% in 2015. Third-ranked Henkel Srbija doo held a 17% value share in 2015, while all other manufacturers in the category held a sales share of less than 5%. Procter & Gamble’s ongoing leadership of the category is based on the enormous popularity of its Fairy brand, aided by excellent distribution and omnipresent marketing support.

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Industry Prospects

Automatic dishwashing will continue to see strong positive development over the forecast period, while the dominant category, hand dishwashing, is expected to see a significant decline in both retail volume and value sales. As a result, automatic dishwashing is expected to see a further three percentage point increase in retail value sales share over the forecast period to 9% in 2020. The sales share held by automatic dishwashing will increase in line with the increasing penetration rate of dishwashers in Serbia.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Serbia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashing in Serbia?
* What are the major brands in Serbia?
* What is the dishwasher penetration rate in Serbia?

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