"Depilatories in Kenya" now available at Fast Market Research

The increased adoption of western culture among Kenyan women has led to an increase in the uptake of hair removers/bleaches. These products are easier to use than women's razors and blades. Increased personal grooming, especially among female college and university students and working women has led to growth being recorded in the number of modern hair salons and beauty spas that offer various hair removal options at a wide variety of prices based on the specific service requested. Furthermore, the ongoing increase being recorded in the number of women in the Kenyan workforce and increased international exposure through increased levels of outbound travel and rising internet penetration has led to increasing numbers of Kenyan women investing more in their personal grooming.

Competitive Landscape

Reckitt Benckiser (EA) continued to lead depilatories in 2014 with a value share of 13% through its Veet hair removers/bleaches brand, followed closely by Hasbah Kenya with its Gillette Sensor for Women brand, which also generated a value share of 13%. Haco Tiger Brands (ea) was in third position in depilatories in 2014 with its Bic brand securing a 7% value share.

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Industry Prospects

Depilatories is expected to record negative volume and value growth at constant 2014 prices over the forecast period, falling in value at a CAGR of 5% at constant 2014 prices. These declines in growth are expected to be due to increasing numbers of women adopting alternative hair removal techniques that are longer lasting as the number of beauty spas and hair salons offering these services at affordable prices is set to continue growing in most urban areas.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Depilatories in?Kenya market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Depilatories in Kenya?
* What are the major brands in Kenya?

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