"Deodorants in South Korea" is now available at Fast Market Research

Deodorants in South Korea continued to show positive growth rate as consumers are recognising their need of deodorant products. The main consumer group of deodorants is young people. However, large numbers of middle-aged consumers are not aware of deodorants in the country. Thus, market players are focusing on educating consumers how, why and when to use deodorants through marketing campaigns together with product diversification. As the number of consumers using deodorants increased, the value size recorded 4% growth rate to reach Won35 billion in 2013.

Competitive Landscape

Nivea Seoul Co Ltd maintained the leading position with 50% value share in 2013. It increased by 18% in value sales and solidified its strong position. The company took 70% value share in deodorant sprays and 53% value share in roll-ons respectively. In deodorant sticks, it recorded relatively low value share of 25% due to intensive competition with beauty specialist retailers' brands.

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Industry Prospects

Deodorants is expected to show a CAGR of 2% in constant value terms over the forecast period. With the number of consumers who aware of deodorants already becoming larger, the market forecast will be slower without a particular issue able to affect market conditions. Within deodorants, the performance of different deodorant types will be forecast differently. Deodorant sticks will continue to show the largest value growth with a CAGR of 5% in constant value terms and roll-ons is predicted to show stagnation with a less than 1% CAGR in constant value terms due to minimum demand.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Deodorants in?South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Deodorants in South Korea?
* What are the major brands in South Korea?
* Which deodorant formats are seeing most dynamic growth?

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