"Deodorants in Romania" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Wed Dec 10 2014

Deodorants was perceived more as basic products in 2013 and availability and product awareness remained high, sustained by heavy advertising campaigns. For lower-income consumers, deodorants became cheaper alternatives to fragrances. Deodorants was considered as having growth potential through new users by attracting rural consumers and more usage by the reduction of seasonality. The efforts made by manufacturers through advertising to educate consumers about daily usage of deodorants were successful in 2013, when deodorants succeeded in consolidating the recovery after the significant decline during the economic crisis.

Competitive Landscape

Unilever South Central Europe led deodorants in 2013 with 25% value share. It comfortably held the leading position in 2013 due to its popular brands Rexona and Dove, both available with excellent shares in sprays, roll-ons and sticks. It also benefited from heavy advertising campaigns and the excellent image of the brands. It was followed by Colgate-Palmolive Romania with 16% share and Beiersdorf Romania with 13% share.

Full Report Details at
- http://www.fastmr.com/prod/911620_deodorants_in_romania.aspx?afid=302

Industry Prospects

Deodorants is expected to be perceived as a basic category in the forecast period, with the products used daily. The expected positive changes in the purchasing power of the population will lead to growth. New added benefits are expected to contribute to the acceleration of forecast volume sales due to an increasing number of users which will result in volume growth exceeding constant value CAGR by one percentage point. Value for money will be the main criterion for the purchasing decision.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Romania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Deodorants in Romania?
* What are the major brands in Romania?
* Which deodorant formats are seeing most dynamic growth?
* What are the key trends in product development?

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For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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