"Deodorants in Colombia" now available at Fast Market Research

Small sizes continue to be an important choice for consumers in roll-ons or mini roll-ons and creams packaged in personal size flexible plastic. They are targeted for sales via small independent grocers where the availability of small sizes enables daily-earners to purchase a wide range of products in several industries where home care, packaged food and personal care products are the most appealing. Budget products and brands mostly comprise a small packaging portfolio. Newer products with additional benefits (clarifying, hair reduction, anti-staining) with higher unit prices were not part of this trend until Henkel launched its Balance Clinical cream in small flexible plastic. This may open the door to newer products in small sizes as companies are realising that these products may not only be targeted towards lower-income consumers but also towards consumers willing to pay a higher unit price due for convenience and portability.

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Competitive Landscape

Colgate-Palmolive with a 17% value share led in deodorants in 2013. The position is due mainly to the strength of its leading brand Speed Stick, including Lady Speed Stick. Speed Stick is one of the most aggressive brands in terms of massive advertising and innovated in 2013, launching its Speed Stick Natural line. The company also provides free samples of its spray deodorants in high traffic places and events.

Industry Prospects

Small package sizes in roll-ons, creams and sprays are likely to continue permeating all price tiers in deodorants over the forecast period. The appearance of higher-end products in 2013 (Balance Clinical) and the acceptance of consumers is demonstrating that it is not just a matter of economy but of convenience. These products are practical to travel and to use on the go. Small and convenient sizes are likely to be seen in other retailing formats as they will not only be intended for savvy consumers. Currently they are mostly seen in small independent grocers and chemists who are known to be the leading providers of small sizes across several industries. In the forecast period they may also be available in travel personal care kits in parapharmacies or department stores.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Deodorants in?Colombia market research report includes:

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