"Deodorants in Chile" now available at Fast Market Research

Products with added benefits for the consumer represented the main trend in 2013. Deodorants claiming to lighten armpit skin colour, avoid fabric stains or offer enhanced protection proved successful among Chilean consumers.

Competitive Landscape

Unilever Chile HPC dominates the local deodorants category with a value share of 43% at the end of the review period, mainly explained by the longstanding good positioning of its main brands Rexona, Axe and Dove, which are recognised by Chilean consumers and have a good reputation, solid marketing and shelf presence in retailers.

Industry Prospects

Given the current maturity and penetration rate of deodorant products, as they have become standard offerings in the daily grooming routine for the vast majority of Chileans, the main way to sustain growth in the future is to continue developing added-benefit products in order to maintain interest and keep prices stable in future. Thus, it is expected that this type of added-benefit product will continue to drive growth for the category over the forecast period.

Full Report Details at
- http://www.fastmr.com/prod/871328_deodorants_in_chile.aspx?afid=302

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Deodorants in?Chile market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Deodorants in Chile?
* What are the major brands in Chile?
* Which deodorant formats are seeing most dynamic growth?
* What are the key trends in product development?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Anti-Perspirants and Deodorants Market in Austria to 2017
- Anti-Perspirants and Deodorants Market in Mexico to 2017
- Anti-Perspirants and Deodorants Market in Belgium to 2017
- Anti-Perspirants and Deodorants Market in Malaysia to 2017
- Anti-Perspirants and Deodorants Market in Portugal to 2017