"Cotton Wool/Buds/Pads in Romania" is now available at Fast Market Research

Cotton wool/buds/pads are mainly used in personal hygiene along with cosmetic products. Also, in the case of cotton wool, it is often present in every household and used to treat minor injuries. This is mainly why the category is dominated by cosmetic cotton pads and cotton wool. Trends in 2014 seem to show a slight increase in cotton buds, although a high number of potential consumers are sceptical about using them due to hygiene concerns. In the online retailing environment, there are numerous debates concerning whether such products should be used or not. However, cotton pads have wider usage which is why this format dominates when compared to the other two.

Competitive Landscape

Sisma SpA is the category leader with a value share of 36%, reaching total sales value of RON12 million. Cotoneve and Farmacotone are the brands which contributed the highest amount of sales, mainly due to wide availability and affordable prices. Beiersdorf Romania, with its Nivea brand of good quality cotton pads ranked second, enjoying high consumer awareness.

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Industry Prospects

Over the forecast period, consumers are expected to try out higher quality products as prices will make them more affordable. Demand is expected to remain constant as consumers’ habits will be difficult to change without significant marketing investment in a category that is rather mature, with high number of players competing for limited shares. However, communication between the brands and consumers is expected to increase in the online environment, which requires less investment.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Cotton Wool/Buds/Pads in?Romania market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cotton Wool/Buds/Pads in Romania?
* What are the major brands in Romania?

Reasons to Get this Report

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