"Cotton Wool/Buds/Pads in Georgia" is now available at Fast Market Research

Cotton wool/buds/pads loses its main strength of multifunctionality. Cotton wool was used as a multipurpose product substituting sanitary protection, incontinence and also wipes products. Today cotton wool consumption is gradually decreasing and getting driven back by two main competitors which are buds and pads. Cotton wool is mainly available in pharmacies for medical causes. It is also often sold in bulk.

Competitive Landscape

Harper Hygienics led sales in 2014 with its Cleanic brand. Cleanic held a value share of 30% and generated sales of GEL5 million. The Cleanic brand has a wide range of cotton products and is widespread in retailers and pharmacies. Its attractive packaging, on-site advertisements and banners gained it popularity and brand loyalty. It has the best display on the shelves and is recognisable at first sight. The products under this brand are perceived to be good value for money by Georgian consumers. The second company Ukrvata TOV held a 24% value share and earned GEL4 million. Cotton wool, pads and buds are offered at affordable prices under this brand.

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Industry Prospects

Over the forecast period cotton wool/buds/pads is expected to see a gradual decrease. It is saturated with little growth potential, with limited scope for new product development. The only place for innovation will be packaging. Under these circumstances, price will be an important factor in winning sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Cotton Wool/Buds/Pads in?Georgia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cotton Wool/Buds/Pads in Georgia?
* What are the major brands in Georgia?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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