"Computers and Peripherals in Brazil" now available at Fast Market Research

Computer and peripherals registered negligible growth in retail volume sales in 2015. This poor performance was largely due to the economic downturn in Brazil, which had a negative impact on purchasing power and forced many consumers to prioritise their expenditure. As a consequence, consumers became less inclined to purchase products they considered non-essential or discretionary, including computers and peripherals.

Competitive Landscape

Samsung Eletrônica da Amazônia Ltda led computers in 2015 with an overall retail volume share of 18%. The company continued to invest in distribution and new product development, as well as in enhancing its local production operations in Brazil. Samsung also continued to invest in aggressive marketing activities, and maintained its competitive pricing strategy. All of this helped to maintain high awareness of the Samsung brand and ensure that the company’s cutting edge products remained both accessible and affordable to Brazilian consumers.

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Industry Prospects

Computers and peripherals retail volume sales are expected to grow by a total of 3% over the forecast period. This would be a much smaller increase than was recorded during the review period, reflecting the depth of the recent downturn in the Brazilian economy and the negative impact it has had on consumer confidence and spending power.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Computers and Peripherals industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Computers and Peripherals in Brazil market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Computers and Peripherals in Brazil?
* What are the major brands in Brazil?
* How did netbooks fare vs. traditional laptops?
* What is the forecasted growth for portable computers like Apple’s iPad?
* What companies are planning to introduce competitors to the iPad?
* What companies are planning to introduce competitors to the iPad?



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