"Childrenswear in South Korea" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Oct 12 2015


Sportswear, especially outdoor apparel, gained in popularity in South Korea. Sportswear manufacturers such as North Face Inc, New Balance Korea and adidas Korea Ltd actively launched apparel for children and gained a great deal of attention from children and their parents. Children became one of the most important consumer groups in South Korea as most parents now do not have so many children in the household, and so they are able to better focus on their children’s needs than before. In addition, the Korean economy slowed down and many of the younger generation postponed marriage until their mid to late 30s. Uncles or aunts with more financial power became crucial consumer groups in South Korea, as they are less burdened financially than married couples are, so they tend to purchase more childrenswear as their gifts to their nephews or friends’ children. Therefore, manufacturers tried to capture new emerging consumer groups by developing fashionable designs and styles for childrenswear. As the outdoor trend is going from menswear and womenswear to childrenswear and footwear, many sportswear manufacturers are developing their products for childrenswear.

Full Report Details at
- http://www.fastmr.com/prod/1057911_childrenswear_south_korea.aspx?afid=302

Competitive Landscape

E Land World Co Ltd led childrenswear with 13% value share, followed by Agabang & Co Ltd. As E Land World focuses more on childrenswear and it has a strong position in distributing products throughout its own distribution channels.

Industry Prospects

Childrenswear is expected to record a -1% value CAGR at constant 2014 prices during the forecast period. As the birth rate, which is the basic parameter to forecast potential growth for this category, is predicted to decline during the forecast period, the category will also shrink in value. In addition, as single households in the younger generation group increases, this indicates that many young people are delaying marriage until their mid- to late 30s due to financial and social burdens which will affect and accelerate the birth rate’s decline.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Childrenswear in?South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products

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