"Childrenswear in Saudi Arabia" is now available at Fast Market Research

Although the birth rate in Saudi Arabia is falling, it remains relatively high at 21%. Children aged up to 14 years old constituted 29% of the Saudi population in 2015 and this proportion is growing each year. The number of children aged between four and 14 years old is four times higher than the number of children aged up to three years old. Furthermore, Saudi parents are often in the habit of spending lavishly on their children, whether this spending be on clothing, toys and games or food. With more Saudi families becoming dual income households, parents now have more income to spend on their children. Finally, with growing awareness of international apparel brands, most Saudi parents are now more willing to purchase branded apparel for their children.

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Competitive Landscape

Al Bandar Trading Co leads the highly fragmented category of childrenswear, generating a 15% value share in 2015 and becoming the fastest growing company in the category. The company’s Junior and Max brands are renowned for providing a wide variety of childrenswear for families of every budget. In addition, the company also continues launching other brands in its Babyshop retail outlets such as Disney, Barbie, Giggles and Hello Kitty in apparel as well as Chicco, Pigeon and Avent in baby products. Such a wide variety of brands is scarcely available anywhere else. Furthermore, the seasonal sales events held in the outlets of the company’s Babyshop chain usually attract large crowds. Finally, the company’s aggressive marketing and communication strategy, which includes a focused digital media strategy, is another factor contributing to its strong growth.

Industry Prospects

The Saudi Arabian economy is set for strong growth over the forecast period. Per capita income levels are thus expected to receive a boost, not only because of growing GDP, but also due to anticipated improvements in the employment rate as the Saudi government continues to invest in various initiatives to boost employment. Moreover, more Saudi women are also expected to enter the country’s workforce at a faster pace during the forecast period, which is set to mean more dual income families among the Saudi population in coming years. This is set to result in higher disposable incomes for families to spend on various products and services, including apparel. The current trend of spending more on children’s needs is thus set to continue building over the forecast period due to growing disposable income levels.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

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