"Childrenswear in Germany" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Tue Oct 21 2014


Many German parents opted for affordable but still high-quality childrenswear in 2013 due to the uncertain economic climate and ongoing preference for premium quality products. Consumer perception of the quality of childrenswear from less expensive retailers and brand manufacturers changed. According to industry experts, the Conscious Collection from fast fashion retailer H&M resonated well with most German consumers as the range proved that higher-quality children’s clothing does not necessarily come with a higher price tag. H&M’s Conscious Collection used primarily premium organic cotton and the children’s clothing range was positioned at an economy price. Furthermore, consumers also considered alternative options when purchasing clothing for their children, for example buying through vintage stores, whose outlets are not included in Euromonitor International’s research.

Full Report Details at
- http://www.fastmr.com/prod/881859_childrenswear_in_germany.aspx?afid=302

Competitive Landscape

Childrenswear in Germany continued to be led by C&A with a value share of 9% in 2013. C&A’s strong presence in childrenswear can be mainly attributed to its large number of stores and positive reputation among German consumers for offering good quality children’s garments at very fair prices. C&A was closely followed by NKD Vertriebs with a value share of 8%.

Industry Prospects

Over the forecast period childrenswear is expected to record a value CAGR decline of 2% at constant 2013 prices, with sales falling to €2.3 billion. The main factor behind this decline will be demographic changes. The 0-14 age group is predicted to shrink by an estimated 4% by the end of 2018.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Germany market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Childrenswear in Germany?
* What are the major brands in Germany?
* How dynamic is the growth of clothing and footwear internet sales?

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You may also be interested in these related reports:

- Childrenswear in Japan
- Childrenswear in Australia
- Childrenswear in Italy
- Childrenswear in the United Arab Emirates
- Childrenswear in Indonesia

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