"Cat Food in Turkey" is now available at Fast Market Research

Cat food in Turkey is expected to record healthy current value growth in 2014, rising by 14%, with growth fuelled by strong growth in demand for economy cat food. The quality of Turkey’s economy cat food brands is rising thanks to the investment being made by local manufacturers. Improved economic conditions and rising disposable incomes in Turkey are also benefiting sales of cat food. Better economic conditions have led pet owners to shift away from feeling their cats with leftovers and table scraps and towards using packaged pet food. The number of cat owners is rising in Turkey and the country’s cat owners are becoming better educated about the wellbeing of their feline pets.

Competitive Landscape

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Mars Inc continued to lead cat food in Turkey in value terms in 2013 with a 20% value share through its Whiskas and Kitekat brands. Whiskas is positioned as the leading brand in mid-priced cat food thanks to its established position, widespread availability through all relevant retail channels and its reputation for very high quality. Mars Inc has been able to preserve its leading position in cat food thanks to the strong performance of its Whiskas brand within cat food.

Industry Prospects

Cat food in Turkey is expected to increase in value at a CAGR of 8% in constant 2014 terms over the forecast period. The main driver of value growth in the category over the forecast period is set to be rising demand for economy cat food and rising unit prices due to the declining exchange value of the Turkish lira against the euro, which is in turn expected to be due to unstable economic conditions in Turkey.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Turkey market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cat Food in Turkey?
* What are the major brands in Turkey?
* How fast are consumers trading up to prepared cat food?

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