"Cat Food in Japan" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Dec 08 2014

Retail sales of cat food continued to grow in 2013, registering a 1% rise in both volume and current value terms. Growth was underpinned by the growing population of pet cats, which was informed by the urbanisation trend in Japan. Cats are better suited to living in small apartments than dogs, while elderly people find them easier to care for than dogs. Similarly, the trend towards increasingly busy lifestyles contributed to growth in the pet cat population, as cats are more independent than dogs and can be left alone at home for longer periods of time. The growth in current value sales was faster than that of retail volume sales, partly due to the rising demand for smaller packages. The pet humanisation trend also informed the higher spend on cats and contributed to the faster growth in value over volume sales.

Competitive Landscape

Full Report Details at
- http://www.fastmr.com/prod/912066_cat_food_in_japan.aspx?afid=302

Nestlé Purina PetCare remained the overall leader in cat food in 2013, with a retail value share of 15%. While the leading brand, Purina Friskies, saw a slight drop in retail value share, Mon Petit posted a 2% increase in retail value sales, thanks to new product launches for senior cats and kittens. Products aimed at senior cats contain cranberry, which has antioxidant benefits, and rice, which is easier to digest. The company claims that they are good for health as well as tasty.

Industry Prospects

Cat food is estimated to grow by a 1% value CAGR at constant 2014 prices over the forecast period. The growth of cat food is mainly due to the expected rise in the cat population, underpinned by the urbanisation and ageing human and cat population trends in Japan. More Japanese people are expected to live in urban areas and apartments during the forecast period. This will encourage people to own cats rather than dogs, as they are considered to be better suited for urban environments. The ageing Japanese population will also bolster the growth of the cat population, as cats are smaller and elderly people find them easier to care for than dogs.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Japan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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