"Bleach in Mexico" is now available at Fast Market Research

Bleach is considered an efficient complement to multi-purpose cleaners, which do not always include anti-bacterial properties; it is also used as a white laundry stain remover and as a food disinfectant, among other uses. Its multifunctionality combined with low prices support a high penetration rate for bleach among all socioeconomic groups.

Competitive Landscape

Industrias AlEn led bleach in 2014 with a 64% value share. The company owns the Cloralex, Blancatel and Cloraluz brands, with Cloralex the largest one and accounting for a 52% value share of bleach in 2014.

Industry Prospects

Bleach is predicted to grow at a CAGR of 2% at constant 2014 prices over the forecast period, while volume sales are set to grow at a CAGR of 1%. This moderate forecast reflects the maturity of the category, with products already popular among all income levels.

Full Report Details at
- http://www.fastmr.com/prod/981111_bleach_in_mexico.aspx?afid=302

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Bleach in?Mexico market research report includes:

* Analysis of key supply-side and demand trends??
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bleach in Mexico?
* What are the major brands in Mexico?
* How did bleach sales perform during the economic downturn?
* What are the major applications of bleach in Mexico?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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