"Bleach in Greece" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Wed Apr 15 2015

Despite maturity and no innovation, bleach proved to be a recession-proof category. Bleach continued to have commodity status in Greece and was regarded as synonymous with hygiene. With its very low selling price, sales of bleach were not affected by the recession, and recorded positive growth in volume terms in 2014.

Competitive Landscape

Unilever was the leader in bleach in 2014 with its Klinex brand with a retail value share of 57%. Klinex had a competitive advantage, as, other than concentrated bleach, it was the only brand to offer a product in a spray format. Klinex Spray claims to be suitable for all types of surfaces and competes with multi-purpose cleaners, as well as other bleach products. Unilever offered a wide portfolio of products within bleach in different formats and fragrances.

Full Report Details at
- http://www.fastmr.com/prod/977670_bleach_in_greece.aspx?afid=302

Industry Prospects

Maturity, high penetration rates and lack of innovation are factors that would otherwise hinder growth, yet this is not expected to apply to bleach. Value growth is predicted to be negative over the forecast period, with the category set to post a negative value CAGR 1% at constant 2014 prices and yet a positive CAGR of 1% in retail volume terms. Bleach will continue to have a commodity status in Greek households and, given its low unit price, will remain recession-proof over the forecast period, but consumers will continue to trade down to cheaper products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Bleach in?Greece market research report includes:

* Analysis of key supply-side and demand trends??
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bleach in Greece?
* What are the major brands in Greece?
* How did bleach sales perform during the economic downturn?
* What are the major applications of bleach in Greece?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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You may also be interested in these related reports:

- Bleach in Turkey
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