"Bleach in Costa Rica" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Mar 14 2016

As a way of promoting the use of bleach, the leading brand Clorox, is suggesting new uses. The company has leveraged the brand name to support other product lines, with point-of-sale promotion and advertisements. Additionally, the brand has even created complementary products, such as disposable towels and sponges designed for surface care with the use of Clorox bleach. The category is otherwise very mature, so repositioning strategies such as this help to keep it relevant.

Competitive Landscape

With a 62% value share in 2015, Clorox de Centroamerica SA remained the definite category leader in Costa Rica. The company has local bleach production in a manufacturing facility of over 15 years in the country. The company has support from the multinational Clorox brand owner, having great distribution and marketing experience. Additionally, the company owns a brand named Los Conejos Cloro, which was developed locally over 40 years ago. As a way of gaining economies of scale, the company has attempted to slowly merge the two brands to consolidate manufacturing and marketing, although both brands have a different positioning.

Full Report Details at
- http://www.fastmr.com/prod/1126889_bleach_costa_rica.aspx?afid=302

Industry Prospects

Bleach is predicted to record a 2% value CAGR at constant 2015 prices to reach CRC10 billion by the end of the forecast period. While innovative products that can help differentiate brands in terms of format, packaging or fragrances will help increase sales, due to basic functionality; regular bleach options will continue to represent the bulk of sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Costa Rica market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bleach in Costa Rica?
* What are the major brands in Costa Rica?
* How did bleach sales perform during the economic downturn?
* What are the major applications of bleach in Costa Rica?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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