"Bath and Shower in Kenya" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Thu Jul 31 2014

Growing interest in natural products has led to manufacturers incorporating natural ingredients such as aloe vera, coconut, shea butter, and honey, with the aim of promoting use and maintaining customer loyalty.

Competitive Landscape

Unilever Kenya, PZ Cussons East Africa, and Reckitt Benckiser led sales in 2013 with value shares of 34%, 20% and 15%, respectively. Unlike Reckitt Benckiser whose only brand is Dettol, Unilever has a variety of brands which are all mass and are widely distributed in outlets, hence the best overall value share.

Industry Prospects

Growing market trend towards use of natural products will see increased funding on research and product development by manufacturers. Product development will be largely through incorporating natural ingredients such as honey, shea butter and coconut oil into their products, as the overall market will be moving towards use of health-benefitting products.

Full Report Details at
- http://www.fastmr.com/prod/854215_bath_and_shower_in_kenya.aspx?afid=302

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Kenya market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bath and Shower in Kenya?
* What are the major brands in Kenya?
* How are sales of private label products evolving?
* What is the importance of intimate washes in the overall category context?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

About Fast Market Research

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For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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