"Baby and Child-Specific Products in the Philippines" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Nov 24 2014


Retail value sales of baby and child-specific products in the Philippines increased by 4% in current terms in 2013, driven by the moderate birth rate in the country. The birth rate was estimated to reach 24.62/1,000 population or 2.5% in 2013. There was increased demand, especially among middle-income parents, for more gentle products which are suitable for a babyís skin. Also, companies continued to market some baby and child-specific toiletries such as bath and shower and skin care for mothers in order to expand their customer bases.

Competitive Landscape

Multinational Johnson & Johnson Philippines Inc remains the undisputed market leader in baby and child-specific products. The companyís brand Johnsonís Baby is synonymous with baby and child-specific products, which are dermatologically tested mild and hypoallergenic products. The multinationalís success is supported by its aggressive advertising campaigns through television, print, radio and online channels. During 2013, the company accounted for 53% of retail value sales.

Full Report Details at
- http://www.fastmr.com/prod/905065_baby_and_childspecific_products_in_the.aspx?afid=302

Industry Prospects

Baby and child-specific products is expected to have brighter prospects in the medium term. The performance of the category will be driven by the expected moderate birth rate in the Philippines. The vibrant economic growth in the country will also help in growing familiesí disposable incomes, enabling them to turn to baby and child-specific products instead of using family products. The category is expected to register a CAGR of 1% at constant 2013 prices over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Care industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Care in Philippines market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Baby Care in Philippines?
* What are the major brands in Philippines?
* What are the movements in unit prices across categories?

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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