"Baby and Child-Specific Products in Vietnam" Published

From: Fast Market Research, Inc.
Published: Mon Oct 12 2015


Consumers in Vietnam became increasingly aware of the benefits of baby and child-specific products. In addition, higher disposable incomes and living standards boosted the demand for these products. At the same time, manufacturers carried out various promotional programmes to attract consumers. The key consumers of baby and child-specific products remain people in big cities such as Ho Chi Minh City and Hanoi. Thanks to the advertising efforts of manufacturers, parents who live in rural area were also willing to spend more on these products. Moreover, the spread of mother and baby specialist retailers across the country made it more convenient for parents to buy products for their children.

Full Report Details at
- http://www.fastmr.com/prod/1057939_baby_childspecific_products.aspx?afid=302

Competitive Landscape

Johnson & Johnson Vietnam (Johnsonís Baby) leads baby and child-specific products in 2014, with a retail value share of 64%. Johnsonís Baby was one of the first brands in baby and child-specific products to be introduced in Vietnam. Since then, the brand has developed a strong image in consumersí minds. It is widely distributed, reasonably priced and has a diverse product portfolio catering to different types of consumers.

Industry Prospects

Over the forecast period, in response to the higher demand for baby and child-specific products, existing manufacturers like Johnson & Johnson and Pigeon Corp are expected to spend more on marketing and promotional activities. They are also likely to extend their product portfolios, in order to build their brand image and strengthen their position. In addition small trading companies are set to import premium brands to satisfy the greater demand from high-income consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Baby and Child-specific Products in?Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth??
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

About Fast Market Research

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For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

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