"Baby and Child-Specific Products in Singapore" Published

From: Fast Market Research, Inc.
Published: Wed Sep 02 2015


Baby and child-specific products witnessed current value sales growth of 2% in 2014, unchanged from 2013, despite the low birth rates in Singapore. Doting parents continued to invest in baby and child specific products with the potential to enhance their child’s well-being. This included natural/organic products and those that were milder on the skin, so as to minimise any detrimental effects on their child. Increasing disposable income levels over the end review period also enhanced the ability of parents to invest in such products.

Full Report Details at
- http://www.fastmr.com/prod/1032937_baby_childspecific_products.aspx?afid=302

Competitive Landscape

Although Johnson & Johnson Pte Ltd remained the leading player in baby and child-specific products on a retail value sales share of 56% in 2014, it suffered a loss of share during the year. Intensifying competition within baby and child-specific products, due to the entry of more niche foreign brands that catered to parent demands for premium products was the key factor behind this development. That being said, the company’s established presence and comprehensive portfolio within baby and child-specific products managed to mitigate its overall loss in retail value sales share.

Industry Prospects

Baby and child-specific products is expected to register ongoing positive sales growth at constant 2014 prices over the forecast period. However, the growth rate is expected to be relatively slow, at a CAGR of 2%, given the expected low birth rate in Singapore, with consumers choosing to focus on their careers instead. That being said, the willingness of parents to invest in baby and child-specific products that offer value-added benefits to boost their child’s well-being is expected to become even more prominent over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The?Baby and Child-specific Products in?Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth??
* Robust and transparent market research methodology, conducted in-country

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