"Away-From-Home Tissue and Hygiene in Spain" now available at Fast Market Research

The worsening of the economic situation, and especially of the financial conditions of Spanish public institutions, determined the continued decline of AFH products. This decline was nevertheless slowed down by the sustained demand amongst clients working in tourism, which is very important in Spain.

Competitive Landscape

SCA Hygiene Products is the leader of away-from-home products in Spain; a position strengthened by the acquisition of Georgia-Pacific's activities in Europe, and based on its presence in both segments, tissue and hygiene, with its main brand being Tena Lady. On the other hand, Kimberly-Clark sold most of its shares in its AFH division at the beginning of 2012 to an aggregate of public and private Basque investors.

Industry Prospects

Away-from-home products is expected to follow the trend of the general economy and of Spanish public institutions, as an important percentage of demand comes from this channel. Companies working in tourism now generate most demand, as well as private medical institutions.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Spain market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Away-From-Home Tissue and Hygiene in Spain?
* What are the major brands in Spain?
* What are the most important channels for away-from-home sales?
* What are the different applications for away-from-home wipers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Away-From-Home Hygiene, Away-From-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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