"Away-From-Home Tissue and Hygiene in Portugal" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Tue Aug 04 2015


After away-from-home tissue and hygiene was marked by declining volume sales in 2013, the category experienced increased rising demand during 2014, fuelled by economic improvements. Industry specialists believe that volume sales of AFH products through the horeca channel rose by 5% during the first quarter of 2014. Furthermore, according to the national bureau of statistics (INE), the index of turnover in industry grew by 3% in 2014 in year-on-year growth terms from a 2010 base.

Competitive Landscape

National and multinational companies compete on an equal footing in AFH tissue and hygiene. In AFH hygiene, international brands such as Tena from SCA Hygiene Products and MoliCare from Hartmann remain popular. While Tena enjoys high penetration in the retail channel due to its strong presence in grocery retailers outlets, MoliCare focuses its activity on hospitals, chemists/pharmacies and nursing homes.

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Industry Prospects

Away-from-home tissue and hygiene is expected to increase in value at a CAGR of 2% in constant 2014 prices over the forecast period, with all categories expected to perform positively. Boosted by the growing number of elderly people and increasing life expectancy, AFH incontinence is affected to achieve the best results over the forecast period, rising in value at a CAGR of 2% at constant 2014 prices. The strong penetration of incontinence products in Portuguese hospitals and healthcare clinics is set to drive growth in the category during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Away-From-Home Tissue and Hygiene in Portugal?
* What are the major brands in Portugal?
* What are the most important channels for away-from-home sales?
* What are the different applications for away-from-home wipers?

Reasons to Get this Report

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